THOUGHT IS THE NEW RELIGION
This week marked the beginning of London Fashion Week, one of two weeks in the year that brings an infectious chaos to the city for fashion lovers. Showcasing their Spring/Summer designs, brands work for weeks in advance to prepare for one short half hour show, but which ones are doing it right?
On Thursday night I was lucky enough to be invited along to Vin + Omi‘s SS19 presentation where they staked claim of the regal entrance to St Pancras International Station in London, creating a makeshift runway from the cobbled entrance and industrial case trolleys. Front row guests were seated on the case trolleys and received paper goody bags full of eco-friendly treats including a 24 Bottles water bottle, a Soaperduper body lotion, Emily Veg Crisps, a Rude Health drink and Pelacase phone case.
Vin + Omi’s theme for this coming season is Pentagrams and Poodles, a curious combination but here’s how they formed the concept:
“The star within a circle, the pentagram, has been used across time as an emblem of a variety of religions. It has a strong grounding in earth magic. We are using the pentagram to depict eco thought and the new wave of, in effect, eco religion. A religion that is growing out of the need to save the planet.”
“Why poodles?Oh why the hell not. Fashion should still be fashion. We may put maximum care into our processes and textiles and design, but life should be fun! Is there a deeper message that you CAN dress like a show poodle and be responsible? Yes!”
This is Vin + Omi’s most eco show to date, and incorporates a lot of ideas on how waste can be turned into fashion, and can be made fashionable. Details on the shoes in particular proved this for me – parts of old Nike trainers were transformed into high heels using waste fabric and tape. The fabrics used, especially in the men’s pieces, had an eco vibe – sacking, recycled plastics and boots with fabric scraps.
A key part of the coming collection is the accessories collaboration with London College of Fashion called the BIN 2 BODY project. It began at last London Fashion Week Men’s where they collected the plastic bottles from the week of events and then processed them into durable rPET textiles that were then transformed into the bags that were shown on the catwalk.
Pioneering a new eco-revolution in fashion, Vin + Omi are setting an example to other brands. Boldly illustrating the issue of waste and plastic pollution and fashion’s role in both the negative impacts and the change we need to see. Crucially they have trialled new technologies to create fabric from waste and natural fibres, something although talked about amongst high end brands, is rarely seen. My favourite creation for this collection is the use of cow parsley which had been blended with flax and woven into an eco-fabric – a presence of innovation which has been desperately needed at Fashion Week.