LONDON FASHION WEEK!!
I love London, and I love fashion (I really do, even though it’s so damn bad sometimes) and I especially love the buzz that you can feel when London Fashion Week kicks off. London is a major fashion capital and is the ultimate destination to see and be seen. I’ve got those dreamy turn-of-season-fashion-week feels time of year again and I’ve got my eyes peeled for any hint of sustainability seeping through in the latest collections. Based on this year’s schedule here’s your guide on which brands to watch:
- Wolf & Badger: totes in love with these guys, for starters they stock lots of little independent brands which gives hope to people like me, but this year they’ve also launched “Sustainable September” where they’re promoting all their ethical and sustainable brands. Yay!
- Amanda Wakeley: again, although not wholly sustainable, Amanda Wakeley feature several sustainable and/or ethical brands such as Paloma & Angostura who are a Colombian women’s empowerment brand handmaking products in a cooperative for post-Colombian civial war men and women.
- Ralph & Russo: the epitome of couture, which incidentally although not always sustainable, is not fast-fashion. Each item is exceptionally beautifully designed, includes handcrafted components and is of incredible quality. So whilst not using sustainable fabrics or being eco-friendly, each piece is appreciated, and made in only very low quantities, if not custom tailored.
- House of Holland: Henry Holland himself is an advocate of increasing sustainability in the fashion industry. When interviewed recently by BT Lifestyle he said “With any industry, balancing sustainability with feasibility and commerciality is always the challenge. I think everybody has a responsibility, but it is important for our industry in particular.” He has also used his front of fashion status to help promote environmental initiatives with a collaboration with BRITA and the #SwapForGood campaign, where he released two limited edition t-shirts made from salvaged cotton and recycled plastics, to donate profits to the Marine Conservation Society. His Instagram (@henryholland) is also big lols so a thumbs up from me.
- Burberry: a long way behind in terms of sustainable collections, but as a company they are drastically trying to improve their social and environmental performance and last year were ranked top of the Textile Apparel and Luxury Goods sector of the Dow Jones Sustainability Index.
- Roland Mouret: probably the luxury fashion designer most involved with sustainable fashion. Having worked for and alongside the Ethical Fashion Forum and campaigned with sustainable fashion pioneer Vivienne Westwood he famously said “if sustainability is made sexy then all women will want to buy it.” Amen to that.
- Erdem: Erdem Moraliogli was one of the first high end luxury designers to take on Livia Firth’s Green Carpet Challenge.
- Anya Hindmarch: Designer and brand founder has previously said: “I would define the ideal as locally sourced materials that don’t pollute in their creation or demise (preferably recycled) and with limited transportation to achieve the completed product.” Anya was also initiator of the “I am not a plastic bag” initiative.
- Christopher Kane: Another one of the five brands enlisted by Livia Firth to take part in the Green Carpet Challenge, Christopher’s two GCC dresses are made from 100% OEKO-TEX® certified silk with embellishment made from Advanced Element lead-free Swarovski crystal.
- Jigsaw: this high-street/high-end brand are one of the movers and shakers in the world of accessible fashion. They have strong sourcing principles and high environmental standards, again whilst the true sustainability of the garments is not yet measurable their business practices are an example to fashion retailers.
For those of you not able to make it to see the live shows this Fashion Week, most of the brands are now showing the runway live on their websites and you can always find the highlights on social media!