Sustainability Sunday #32

#whomademyclothes: igniting a fashion revolution by forcing brands to tell us who made our clothes. 



Tomorrow (24th April) marks the beginning of Fashion Revolution’s annual #whomademyclothes campaign which encourages the public to ask brands how they have made our clothes, asking for transparency and commitment to sourcing and producing garments sustainably. Fashion Revolution’s goal is to: “unite the fashion industry and ignite a revolution to radically change the way our clothes are sourced, produced and purchased, so that what the world wears has been made in a safe, clean and fair way.”

The start of the week long campaign always begins around the same date of the Rana Plaza factory collapse, where 1,138 people were killed and many more injured on 24th April 2013. Demanding greater transparency in supply chains will ensure disasters like this don’t happen again.

The fashion industry is one of the most environmentally damaging industries, yet one we really do need as very few of us are willing to walk around naked! But lack of transparency costs lives. If a company does not know where and how their products are made it is impossible to make sure that ethical and environmental practices are observed. When it comes down to it, if we saw where the the person who sewed our t-shirt worked or saw the polluted water systems where our clothes are dyed, would we be so blasé about buying it for less than the cost of a sandwich? 


So what can you actually do to be part of the revolution? 

1. Ask a brand who made your clothes

Snap a selfie with the label inside your garment and share on social media tagging the brand and #whomademyclothes (search the hashtag on Instagram to see how it’s done!)

2. Host a clothes swap 

Gather your pals and their unwanted clothing and get together to see if you can upcycle or recycle something old into something new. Share what you’re up to on social media!

3. Wise up and become a fashion revolutionary

During Fashion Revolution week (starting tomorrow, ending Friday 28th April) there are a whole host of activities going on from film screening to catwalk shows, go along, get involved and get clued up. And I recommend taking a minute to read through this guide too…
See Fashion Revolution’s own “Action Kit” to find out more ways to get involved 💪🏼

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